Southside

Joshua Howard Luellen aka Southside aka Sizzle, is an American record producer, songwriter and rapper. Southside gained recognition in the hip hop industry for producing songs for prominent artists across the American hip hop sphere. In 2010, Southside and fellow 1017 label-mate Lex Luger, established their production and songwriting team 808 Mafia, where Southside currently is at the helm of the group. The basis of his stage name is the place where Luellen grew up, Southside, in Atlanta, GA. 

It was around his mid-teenage years that Southside decided to start take music production as a serious career path. He was later discovered by then unknown rapper Waka Flocka Flame when he was 17 and through Waka's network, Gucci Mane eventually signed him to his label 1017 Brick Squad Records. At Bricksquad Records, Luellen met Lex Luger, who was another producer for Waka Flocka, and the two started working together to lay the production groundwork for Waka Flocka's debut album.

Southside's first major release was the song "Fuck the Club Up," which appeared on Waka Flocka's debut album Flockaveli. In 2011, Southside co-produced the track "Illest Motherfucker Alive", from Kanye West & Jay-Z’s critically acclaimed album Watch the Throne. This helped to boost his career and bring him into the mainstream hip hop scene. He has since worked with artists such as Rick Ross, B.o.B, Wale, Meek Mill, Lil Scrappy, MGK among others.

Southside was the main producer of Gucci Mane & Waka Flocka's collaboration album Ferrari Boyz and on Flocka's sophomore album Triple F Life: Friends, Fans & Family.

In January 2013, Southside produced "Millions" - the lead single from Pusha T's mixtape Wrath of Caine. The music video for the song was released on February 10. The song sparked controversy when producer Rico Beats was asked to modify Southside's instrumental for the final version of the song. Southside wasn't notified of the changes, which led to the two producers exchanging threats over Twitter. In Wrath of Caine's official track list, Kanye West is credited as co-producer, instead of Rico Beats. Also in 2013, Southside & TM88 produced the song "Tapout" by Birdman for his album Rich Gang: Flashy Lifestyle. The song peaked at number 44 on the Billboard Hot 100 and was certified Gold By The RIAA.

Throughout the early 2010s, Southside's productions have been featured on numerous mixtapes. Along with 808 Mafia's TM88, the single "Danny Glover" became a breakout in early 2014 for Gucci Mane's protégé Young Thug, produced by Southside. By late 2014, Southside's production continue to catapult into Atlanta's hip hop mainstream when Future's mixtape Monster went on to become one of the most well acclaimed rap releases during that year as Southside handled a quarter of the mixtape's entire production. The well received project has seen more than a million combined streams and downloads via the online mixtape site DatPiff. Monster standout "Commas" was released as an official commercial single in March 2015 and spent 20 weeks on the Billboard Hot 100 chart, peaking at number 55, simultaneity earning an RIAA gold certification further cementing Southside's career boost.

In 2015, Southside continued to push his trap sound in the hip hop industry ubiquitously, especially on various songs produced by him and his 808 Mafia collective. Luellen was responsible for producing a significant portion of Future's album, DS2, as well as being responsible for producing nine of the ten tracks of Future's mixtape, 56 Nights, in which Southside made the entire project's worth of beats in only one night. In addition, Southside also contributed to the production of three tracks on the collaborative mixtape What a Time to Be Alive by Future and Canadian rapper Drake.

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